For Kelloggs, we created a campaign with a music video feel, that was catchy, and highly interactive. The cereal’s main attributes were that it was round so it rolled in your bowl (kinetic), and that it made a loud crunching noise when eaten (phonetic). Unlike flaked cereal, kids were compelled to play with it (magnetic). The resulting creative platform was that Corn Pops were ‘Popnetic’. The campaign was a hit and Kelloggs saw their sales pop over 5%.

scope of work: television, outdoor, digital

illustrators: Kai & Sunny

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Very early on in my career I was fortunate enough to work on Dominion/A&P grocers. They came to us looking for a complete makeover; everything from television to designing their letterhead. It was a dream brief. Our answer to this huge task was the ‘We’re Fresh Obsessed’ campaign. It ran for over 10 years and garnered numerous Canadian and international awards. I still consider the Dominion/A&P client the best I've worked with due to their level of trust and willingness to take chances. This is apparent in the work below, two of my favourite spots from the campaign.

scope of work: television, outdoor, digital, print, POP, DM

agency: Rethink
writers: Rob Tarry, Heather Hnatiuk, Chris Staples
director: Tim Hamilton

Bell Mobility wanted to re-launch their mobile phone service in Western Canada. They had one mandate: the advertising had to stand out visually.  Our solution was to create a ‘pixel world’ that existed within Bell Mobility phones. With our ‘pixel world’ we devised a visual language that could easily be adapted for television, print, online, store design, etc. The resulting campaign did exceedingly well for the brand.  The campaign was such a hit, that Bell decided to use it for their youth sub-brand ‘SOLO’ in eastern Canada later that year.

scope of work: television, outdoor, digital, social, print, POP, DM

agency: Rethink
writers: Rob Tarry, Chris Staples
illustration/animation: Cuban Council, Global Mechanic
microsite: Sid Lee

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Bootlegger sells jeans in every cut, fade, and color imaginable. They came to us wanting a print campaign displaying their wide range of styles. Our answer: to convey the message by using objects other than jeans. The result was a successful campaign that cleaned up in Canadian awards shows and made it into the CA Annual.

scope of work: outdoor, print, POP

agency: Rethink
writer: Rob Tarry
photography:Robert Kenney

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This trade ad's role was to get creatives talking about Palmer JarvisDDB. It was a hit and garnered all kinds of awards including a Silver Lion in Cannes.

scope of work: print

agency: Palmer JarvisDDB Vancouver
writer: Heather Hnatiuk
photography: Hans Sipma

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Road rage was a growing problem on the streets of Vancouver. The Insurance Corporation of British Columbia (ICBC) came to us and wanted to address the issue. Early on in the process we made a very interesting discovery; that some people’s personalities shifted dramatically when behind the wheel. We filmed several commercials in this campaign. Here is one of them; it was the second commercial of my career and one of my strongest. The spot went on to win a ton of awards including the One Show and CA.

scope of work: television

agency: PalmerJarvisDDB
writer: Heather Hnatiuk
director: Rob Turner